Born from the desire to design, create and celebrate, ‘G’ is an Australian label founded by Georgia Baillieu. The brand is a culmination of a lifetime of love for animals, fashion and design, inspired by travels to Africa.

In hope to raise awareness of the many threats and dangers these beautiful creatures face, 10% of each purchase is donated directly to Big Life Foundation and Animals Asia.

Big Life Foundation is an extraordinary organisation that strives to protect and prevent the poaching of elephants and all wildlife. Protecting over 1.6 million acres of wilderness in the Amboseli-Tsavo-Kilimanjaro ecosystem of East Africa, the Big Life Foundation recognises that sustainable conservation can only be achieved through a community-based collaborative approach. This approach is at the heart of Big Life’s philosophy that conservation supports the people and the people support the conservation.

Animals Asia is devoted to ending bear bile farming and improving the welfare of animals across Asia. We promote compassion and respect for all animals and work to bring about long-term change.